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Archive for August 18th, 2009

Heinz To Redesign Squeezy

Posted by Boghound on August 18, 2009

HEAVENS ABOVE…Heinz is redesigning its new tomato ketchup bottle after complaints that it is not squeezy enough.

The lightweight bottle, launched in
April, was designed to save 340 tonnes of plastic.

However, consumers complained that
the new design made it hard to squeeze out the last of their ketchup so a replacement is being designed.

A Heinz spokeswoman said: ”Very occasionally, over a period of time, if the bottle has been dropped, the various layers of plastic can take on a slight pearlescent appearance and the bottle may not be quite so squeezy.

”There is no loss of protective barrier and the quality of the ketchup is unaffected.

”A further bottle enhancement being introduced will eliminate the occurrence.”

A new bottle should be on the shelves within weeks, the spokeswoman said…….


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